Hey friends 👋
We’ve all been there—telling ourselves stories that feel true but are really just comfortable lies keeping us from the hard work of validation.
In this episode, Cameron and I tackle 8 of the most common lies founders tell themselves. Things like “our users say they love it, so we’re on the right track” (spoiler: interest ≠ intent) and “we just need a few more features before we can start charging” (you’re optimizing for freeloaders, not customers).
We dig into why these lies feel so good—fear of rejection, perfectionism, overconfidence — and, more importantly, how to overcome them. Because here’s the thing: a little delusion helps you start, but data is what gets you to product-market fit.
Some of our favorite reality checks from this one:
“Nobody buys technology. People buy outcomes.”
“Validation over vibes. Intent over interest. Data over dogma.”
“Winners don’t never quit—they quit everything that doesn’t work.”
We wrap with Frivolous Thoughts about marathons, perseverance, and Seth Godin’s “The Dip” — because knowing when to quit is just as important as knowing when to push through.
Stop lying to yourself. Start shipping. Get the data.
— Cameron and JDM
