Hey friends 👋
This week we’re coming to you live from Global Entrepreneurship Week, and we’ve got some news - we’re officially the Traction Lab Podcast now! After counting eight different brands between us (yeah, we know), we’re consolidating everything under one roof.
We dive into the biggest mistake we see founders make: perfectionism. Honestly… if you’re asking yourself “is this good enough?” the answer is almost always yes... for the next step at least. The real questions are: good enough for who, and good enough for what?
Cameron walks us through the three things that trip up founders, while I share our infamous fake door test story from Chico (we eat our own dog food at the Lab). Nothing says “learning in public” quite like getting called out on your own methodology.
We also break down the Four Rights of traction science (doing the right thing, the right way, at the right time, for the right investment) and why most founders bet way too big, way too early. Think poker, not all-in.
Plus we tackle live questions from founders about building without tech skills, when to manufacture products, and the art of the sandbagger (etymology included).
Oh, and in Frivolous Thoughts: JDM’s toddler yelling “PEOPLE, I need more ketchup!” at restaurant staff. Parenting wins all around.
—Cam and JDM
