Zero to Traction
Zero to Traction
Minimum Viable... Please!
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Minimum Viable... Please!

If your MVP has Stripe, onboarding, referrals, and a freemium model — congrats, you built your product before testing your idea.

Founders love to say “MVP,” but too often they mean “Maximally Vague Product.” In this episode of Zero to Traction, JDM, Cameron, and Cass roast some real-ish MVP attempts in a game we’re calling Minimum Viable… Please!, where startups build too much, validate too little, and get gently (okay, not-so-gently) corrected.

✅ Why most MVPs are overbuilt bundles of assumption spaghetti

✅ The key differences between discovery, validation, and creation

✅ What a real MVP looks like (hint: it’s not fully designed with Stripe integration)

✅ How to test switching behavior without shipping an entire damn platform

✅ When AI-powered Chrome extensions are maybe not the place to start

Takeaways & Roast Highlights

MVP #1: “Let’s Build It, Then See What Happens”

  • ✅ Stage: Just finished discovery

  • 🛑 Built: Full freemium app with onboarding, Stripe, and referrals

  • ❌ Problem: They want to test if people will pay… but give it away for free

  • 💡 Better MVP: A prototype, a value-based landing page, or even a price test

“You’re not measuring what you say you want to learn. You’re just giving your time and money a farewell tour.” – JDM

MVP #2: “They’re Using Something Else, So Let’s Clone All of It”

  • ✅ Niche: Independent gym owners

  • 🛑 MVP: Calendar, billing, CRM, admin dashboard—all at once

  • ❌ Problem: Testing switching behavior with a product just as bloated as the one they’re leaving

  • 💡 Better MVP: Rapid prototype the moment of greatest value (MOGV) and test perceived difference

MVP #3: “GPT Chrome Extension in a Trust Desert”

  • ✅ Goal: Can teachers trust AI to help grade writing?

  • 🛑 Built: Chrome extension with full rubric and export integration

  • ❌ Problem: Trust is emotional, and this is not how you build it

  • 💡 Better MVP: Test the trust dimensions (privacy, accuracy, etc.) in isolation with Wizard of Oz methods

“This is AI overkill with a side of FERPA violation.” – Cass

“Fears are overcome with experience, not just UI polish.” – JDM

Frivolous Thoughts

  • JDM’s toddler has evolved into a bougie yogurt sommelier (and will not accept counterfeits)

  • Cameron’s pup solves food puzzles now, slowing down meals with flair

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