Zero to Traction
Zero to Traction
The "rumors of our death have been greatly exaggerated" edition!
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The "rumors of our death have been greatly exaggerated" edition!

We're reviving the Zero to Traction podcast after more than a year, and we've got a great topic for this week: the philosophy of startup cycles (aka "how to do startups").

In this episode of the Zero to Traction podcast, co-hosts Josh David Miller (JDM) and Cameron Law return to discuss a rarely highlighted yet crucial concept in the startup world: cycles.

They delve into the philosophy of cycles derived from the build, measure, learn loop, focusing on its application in fostering a continuous process of improvement for startups. Through their experiences running the Startup Challenge, they explain how focusing on cycles can lead to better validation of ideas and decision-making.

The episode also addresses the importance of proportioning effort to evidence, maintaining a model, and running effective experiments. They emphasize the significance of customer feedback and offer actionable insights for founders to implement this cycle-based mindset.

Also, we’ve got your frivolity!

  • JDM shares updates on fatherhood and his journey re-reading 'The Lord of the Rings'

  • Cameron educates listeners on the etymology of “quarantine”

Links:

Startup Challenge on Sep 27—29

Traction Thinking
🧠 Deep dive — the 3 rules of startups
Hey friends 👋…
Read more

Timecodes:

  • 00:00 Welcome Back to Zero to Traction

  • 01:15 The Concept of Cycles in Startups

  • 01:50 The Startup Challenge: A Deep Dive

  • 04:45 Proportioning Effort to Evidence

  • 08:04 Building and Testing Hypotheses

  • 12:02 The Importance of Learning and Adapting

  • 28:07 Frivolous Thoughts and Farewell


Zero to Traction is a podcast about how first-time founders create startups that scale. Every other week, join JDM and Cameron as they tackle key topics in the search for traction — all to help you get to market sooner and scale faster.

New episodes drop every other Tuesday. Watch the live stream recording every other Monday morning on our YouTube channel.

Discussion about this podcast

Zero to Traction
Zero to Traction
Startups are hard AF, risking your time, money, and reputation — and yet you’ve heard the call. You’re in. Now what?
In the Zero to Traction podcast, we tackle the major challenges faced by first-time founders building scalable startups.
Each episode provides tools, tips, stories, and mindset shifts to empower founders to overcome these obstacles to create companies that scale.